Challenge

We use Chaney for general display and when we want to drive attention to the content, and the technical and geometric Sora font for the body copy and paste overall hierachy. The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe.